Control Center Introduction to Web Analytics

Control Center Introduction to Web Analytics

Introduction to Analytics


This KB article will provide set up and navigation instructions on Web Analytics, as well as how to perform some basic functions within the application.


Launching the Application 

Login to using your domain name and password 

Click on Advanced Tools 

Under Web Tools click on Web Analytics 


Once you launch Web Analytics it will open in a new browser and you will see below mentioned options.



  1. Statistics: This option will help you view statistics on your websites, including KPIs and Visitors data.
  1. Website Usage:


Visit Per page: Overview of the number of page impressions and individual page visits. 

Visit per Area: Overview of the number of page impressions and specific area visit. 

PI’s per levels: Gives specific page impression for selected time period. 

Events: Overview of the number of triggered events for the selected time period. 

Duration Per page: Overview of the entire duration on a page for the selected period. 

Duration per Visit: Overall duration spent on the website.  

Duration per PI: Overall duration spent on the particular page. 

Clickpaths in/out: Overview of the clickpaths (sequence of hyperlinks) of visitors in and out. 

Clickpaths Incoming: Overview of visitors incoming click path. 

Clickpaths outgoing: Overview of visitors outgoing click path. 

Entry pages: Overview of visitors and for how long they stay. 

Exit pages: Overview of which page visitors used to exit the website and how long they stayed on it. 

Visitors Engagement: Visitors can be assigned virtual values that measure the intensity of user interaction. 


  1. Visitors:

    Page Impression: It reflects overview of the number of page impression for a specific period. 

Visit overview: It reflects overview of the number of people visited the website. 

Unique Visitor: Overview of the individual visitors to the site. 

Bounce Visits: Bounce visit is the number of visits in which a person leaves the website from the landing page without browsing any further. 

Visitor details: Visitor detail reports. 

Returning Visitors: A list of all visitors who have returned to your site after initial 24 hour period. 

PI’s to average: Overview of page impression. 

Visit to average: Overview of how the visit values compare with the average visit values. 


  1. Origin


Referrers: Overview of the website from which visitors have come. 

Origin Overview: Overview about the origin of the visitors.  

Search Engines: Overview of search engine used to visit website. 

Search phrases: Search of phrases used to find the website. 

Search Words: Search words visitors used to find the website. 

Geo Overlay: Overview of the origin from the visitors which visited the website. 

Visit by Country: It reflects list of countries in which your website was pulled. 

Visit by region: Overview by region of the visitor's origin. 

Visit by City: Overview of the cities from which visitors to the website hail. 

Visits by Domain: Overview of the domains from which visitors to the website have come. 

Top Provider: Overview of which providers the visitors use. 


  1. Technology:

    Browser: Browser and browser version used to access the website.

    Operating System: OS used to access the website. 

    Screen resolution: Overview of the screen resolutions visitors’ use.

    Connection speed: Internet connection speed.

    Flash: Complete overview of whether visitors to the website have enabled Flash.

    Javascripts: Javascript versions enabled in visitors browser.

    Plugins: Overview of which plugins the users have installed.

    Java: Overview of whether the user to the website has Java.
  2. Mobile

    Mobile Visitors: Shows individual Mobile visits

    Mobile Browser: Browser used to use the website.

    Mobile OS: Overview of the mobile operating systems the visitors used.

    Mobile Devices: Mobile devices used to access the website.
  3. eCommerce

    Products: Overview of the products purchased.

    Sales: Sales generated

    Order: Orders placed.


  1. Management: This option will help you to manage and generate reports for your domain statistics
  1. Management Overview

    Dashboard: Overview of your Web Analytics.

    KPI’s: Overview of imported Key performance Indictors
  2. Campaigns

    Campaign Overview: Folder and overview already created.

    Top Campaign: Top Campaign in the selected period.

    Top Milestone: Overview of the defined milestones and how many visitors have reached these.

    Conversion: Complete overview of the profiles and folders already created, create new ones and edit the existing profiles and folders.
  3. Reports

    Reports Overview: Overview of reports generated.

    Create New report: Helps create new report. 


  1. Advanced: From here you can enable and disable pixel code.
  1. Comparison

    Compares two sets of statistics
  2. Manage Pixel-Code 

    Analytics uses a tracking code called the pixel-code to collect and generate website statistics in real time.

    The pixel-code is a 1x1 pixel transparent image that is added to a loaded web page and is used to record visitor activity in the website. It is enabled in the Control Center by default and is embedded in the source code using a special Javascript code added before the closing </body> tag of a web page, similar to this example:

    The pixel-

    NOTE: The pixel-code can be disabled. However, disabling the pixel-code also means that Analytics will stop collecting statistical data about the website.

  1. Settings:

    Settings help you analysis, delete data and manage the application.

  1. Additional Parameters: Install/Uninstall the additional parameters to/from your files and folders you would like/you would not like to be tracked.

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